Degree:

Specialized Professional Certificate.

Target Audience:

  • Marketing Managers.
  • Public Relations Managers.
  • Healthcare Marketing Officers.
  • Personnel in hospital administration.

Program Description:

This comprehensive training program aims to develop marketing strategies for healthcare institutions, focusing on building corporate identity, managing awareness campaigns, digital marketing, healthcare service promotion, and fostering effective relationships with patients and the community. The program covers analytical marketing concepts, market research, service pricing, and achieving competitive excellence in a dynamic healthcare environment.

Program Duration / Hours:

  • Total: (60) training hours.
  • Theoretical: (18) hours.
  • Practical: (42) hours (70% practical training).

Training Mode:

  • Workshops
  • Market analysis exercises.
  • Designing marketing campaigns.

Training Language:

Arabic, supplemented with marketing terminology in English.

Admission Requirements:

  • University degree with a background in marketing or healthcare management.

Learning Outcomes:

  • Design a comprehensive healthcare marketing strategy based on market analysis.
  • Manage corporate identity and public reputation of the healthcare institution.
  • Master digital marketing techniques and health media communication.
  • Implement effective marketing campaigns targeting appropriate audiences.
  • Analyze marketing performance and improve return on investment (ROI).

Career Opportunities after the Program:

  • Marketing Manager in a hospital or healthcare facility.
  • Digital Healthcare Marketing Consultant.
  • Public Relations and Health Promotion Coordinator.
  • Campaign Executor for Community Health Awareness Programs.

Scientific Supervision:

The program is conducted under the supervision of Midmak International Academy – Syria | Australia, accredited by the American Board of Medical and Health Specialties.

Assessment:

  • Develop a strategic marketing plan for a healthcare institution.
  • Deliver a digital marketing campaign project.

Certificates Awarded:

  • Professional certificate issued by the American Board, verified by the U.S. government and accessible through their verification system Dataflow.
  • Professional Qualification Certificate: Issued by Midmak International Academy – Syria | Australia, certified by both the Australian and Syrian Ministries of Foreign Affairs.
  • Academic Documentation: From the American University for Continuing Medical Education (AU-CME).

Advancement Opportunities:

Participants may continue with a Diploma in Marketing Management or specialize in Digital Healthcare Marketing.