Degree:

Professional Specialized Certificate.

Target Audience:

  • Marketing managers in healthcare institutions.
  • Employees in pharmaceutical and medical supplies companies.
  • Public relations officers.

Program Description:

This program focuses on developing effective marketing strategies in the healthcare sector through understanding consumer behavior, analyzing health markets, managing promotional campaigns, and healthcare public relations. It incorporates strategic analysis tools such as SWOT and PESTLE, and guides participants in building long-term marketing plans based on performance indicators.

Program Duration:

  • Total Hours: (40) hours.
  • (12) training hours.
  • (28) theoretical hours.
  • Practical application at (70% practical training).

Training Format:

  • Interactive training.
  • Field applications.
  • Case study analysis.

Training Language:

  •  
  • English terminology.

Admission Requirements:

  • Background in health or administration.
  • Experience or interest in health marketing.

Learning Outcomes:

  • Analyze health markets and identify expansion opportunities.
  • Build data-driven strategic marketing plans.
  • Design integrated marketing campaigns for health sectors.
  • Communicate professionally with clients and partners.
  • Evaluate marketing performance using KPI metrics.

Post-Program Opportunities:

  • Specialist or marketing manager in a healthcare facility.
  • Strategic marketing expert in pharmaceutical or medical equipment companies.
  • Public relations officer in health or educational institutions.
  • Independent health marketing consultant or consultant in advisory firms.

Scientific Supervision:

The program is conducted under the supervision of Midmak International Academy (Syria | Australia), as the accredited body by the American Board.

Evaluation:

  • Applied marketing project.
  • Conceptual exam.

Certificates Awarded:

  • Professional certificate from the American Board, attested by the U.S. government and verifiable through the system Dataflow.
  • Certificate of completion from Midmak International Academy – Syria | Australia, attested by both the Australian Ministry of Foreign Affairs and the Syrian Ministry of Foreign Affairs.
  • Academic documentation from the American University of Continuing Medical Education (AU-CME).

Upgrade Possibilities:

  • Diploma in Digital Health Marketing.
  • Mini MBA in Healthcare Management.