Degree:

Specialized Professional Diploma.

Target Audience:

  • Graduates of medical sciences.
  • Health marketing professionals.
  • Employees in medical device and equipment companies.

Program Description:

This diploma aims to qualify professional personnel capable of marketing medical devices and equipment in a scientific and ethical manner, according to international standards. It emphasizes mastery of marketing techniques targeted at hospitals and physicians, understanding the technical and regulatory aspects of medical products, and developing effective marketing presentations based on scientific evidence and clinical needs.

Program Duration:

  • Total Hours: (60) hours.
  • (18) training hours.
  • (42) theoretical hours.
  • Practical application at (70% practical training).

Training Format:

  • Workshops.
  • Promotional presentations.
  • Marketing simulations.

Training Language:

  •  
  • Specialized English terminology.

Admission Requirements:

  • University degree in medical, scientific, or marketing fields.
  • Good communication skills.

Learning Outcomes:

  • Master the principles of scientific marketing for medical devices.
  • Understand the differences between commercial and clinical marketing.
  • Work with technical manuals and user guides.
  • Deliver scientific marketing presentations to physicians and healthcare institutions.
  • Differentiate between types of devices and classify them according to regulatory bodies (FDA – CE – ISO).

Post-Program Opportunities:

  • Scientific marketing representative for medical devices.
  • Key Account Manager in healthcare companies.
  • Technical and marketing support specialist in the medical device sector.
  • Preparedness for sales roles in major global companies such as Philips, Siemens, GE, and others.

Scientific Supervision:

The program is conducted under the supervision of Midmak International Academy (Syria | Australia), as the accredited body by the American Board.

Evaluation:

  • Practical marketing projects.
  • Professional assessment interview before a committee.

Certificates Awarded:

  • Professional certificate from the American Board, attested by the U.S. Government and verifiable via the system Dataflow.
  • Qualification certificate from Midmak International Academy – Syria | Australia, attested by both the Australian Ministry of Foreign Affairs and the Syrian Ministry of Foreign Affairs.
  • Academic documentation from the American University of Continuing Medical Education (AU-CME).

Upgrade Opportunities:

  • Digital Health Marketing Program.
  • Diploma in Strategic Management of Health Companies.