Degree:
Applied Professional Certificate.

Target Audience:

  • Health Media Professionals.
  • Public Relations Officers.
  • Digital Healthcare Marketing Teams.
  • Official Spokespersons for Healthcare Institutions.

Program Description:
This training program focuses on strategies for utilizing digital media in healthcare, including institutional communication, digital publishing, online reputation management, and audience engagement via social platforms. The program aims to empower healthcare professionals to build a strong digital presence and manage effective online health campaigns.

Program Duration / Hours:

  • Total:(45) training hours.
  • Theoretical: (32) hours.
  • Practical: (13) hours (70% practical training).

Training Mode:

  • Interactive workshops.
  • Digital promotional applications.
  • Campaign management exercises.

Training Language:
Arabic, supplemented with digital media terminology in English.

Admission Requirements:

  • University degree or professional experience in media or healthcare.
  • Proficient use of social media platforms.

Learning Outcomes:

  • Develop a digital media plan for a healthcare organization.
  • Create visual and written content for digital health communication.
  • Professionally manage healthcare social media pages and online communities.
  • Analyze digital campaign performance using analytics tools.
  • Enhance public trust and improve the institutional image of healthcare organizations.

Career Opportunities after the Program:

  • Digital Media Manager in a healthcare organization.
  • Coordinator of online health awareness campaigns.
  • Digital Health Content Specialist.
  • Social Media Officer for healthcare organizations.

Scientific Supervision:
The program is conducted under the supervision of Midmak International Academy – Syria | Australia, accredited by the American Board of Medical and Health Specialties.

Assessment:

  • Develop a comprehensive digital awareness campaign.
  • Manage virtual healthcare accounts with performance measurement.

Certificates Awarded:

  • Professional certificate from the American Board, verified by the U.S. government and accessible through داتا فلو.
  • Professional Qualification Certificate from Midmak International Academy – Syria | Australia, certified by both the Australian and Syrian Ministries of Foreign Affairs.
  • Academic Documentation from the American University for Continuing Medical Education (AU-CME).

Advancement Opportunities:

Advanced Diploma in Digital Healthcare Media.